Supermarket

Consumer Behavior and Awareness

Research in this area pertains to the drivers of and solutions to food waste on the consumer end. Post-purchase waste currently holds the largest potential for prevention of food loss. Solutions from standardized labeling to improved systems for donations can drastically reduce the waste that happens beyond the grocery store. Goals in this area include researching ways to minimize food waste by consumers and support policies that would increase food and information access. 

Projects

The Freedge

Freedge promotes the installation of community fridges [public refrigerators] that are used to share food and ideas at the neighborhood level. It provides resources to help future hosts through the process of installing a community fridge. This project is funded by The Green Initiative Fund.

Publications

  • K. Kiesel, S. Kiely, and R. E. Goodhue. 2023. Product innovation and promotion of value-added products via marketing cooperatives. In M. S. Elliott and M. A. Boland (Eds.) Handbook of Research on Cooperatives and Mutuals. Edward Edgar Publishing: 447-493.

  • A. Spalding, R. E. Goodhue, K. Kiesel, R. J. Sexton. 2022. Economic impacts of food safety incidents in a modern supply chain: E. coli in the romaine lettuce industry. American Journal of Agricultural Economics. https://doi.org/10.1111/ajae.12341

  • B. Goodrich, K. Kiesel, & E. Bruno. 2021. Differential Impacts of the COVID-19 Pandemic on California’s Produce and Nut Industries. Western Economics Forum, 19 (1): 58-74.

  • S. B. Villas-Boas, K. Kiesel, J. P. Berning, H. H. Chouinard, and J. J. McCluskey. 2020.  Consumer and Strategic Firm Response to Nutrition Shelf Labels. American Journal of Agricultural Economics 102(2): 458–479.

  • K. Kiesel and A. Spalding. 2019. New Marketing Opportunities for Local Food Producers. ARE Update 23 (1): 1-4.